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capital

The growth of capital through the acquisition and sale of businesses and private equity. 

investment options

Strategic Exits

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Sale of assets and entities

 

The Exit of investments could occur at the following macro points;

 

  • Alternative opportunity within an evolving market.

  • Alternative opportunity  in other locations.

  • Alternative opportunity with a different asset class. 

 

Opportunities may also arise from the following micro causes / situations ;

 

  • Investor's elevated financial capacity

  • Investor's increased knowledge

  • Investor's increased Skill set

  • Investor's expanded network

 

Exit means marketing the asset to target audiences who would value the opportunity, more than the current holder of the asset / equity.

 

 

Asset and Investment Marketing Service

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Xecology off market strategies to sell or acquire businesses, are based on accurate valuations, awareness of market, or economic conditions, trends and risks. 

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As experts in the establishment of operations, strategy and management systems;  we give  cause and motivation to be viewed as long term and strategically valuable associates.  So whether exiting or acquiring; our disciplines give us ideal positioning to establish, develop, exit and profit from investments.  

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The Marketing of Real Estate Assets

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Purpose; Achievement of full market potential for the business / equity  or asset.

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Operating from within prime, central London, Xecology marketing campaigns include: 

 

  • Accurate business valuations.

  • Bespoke and pro-active marketing plans that work effectively, efficiently and intelligently.  

  • The best in photographic and internet technology.

  • Apply international systems of property marketing.

  • Finding all-party winning solutions to reach, create and accomplish deals. 

  • Complete Relations management to successful negotiations and transactions.

 

Xecology marketing service is highly dedicated, using informed intelligence, competence in brokering deals and a strict code of conduct are the platform of our agency and consultancy operations. 

value factors

business and asset valuations

 

A value assessment value must take into consideration all the relevant factors of the business.  Xecology will determine two things; 

 

1. Recognise future growth potential. 

2. Understand the value of the asset. 

 

Thus, our risk assessments balance trend predictions, historic trend performance; to establish better estimations of market value of a business, within ideal target sectors; ie: where investments need to be made and divestments need to occur.  

 

If you are looking for an asset or looking for a buyer of an asset; Xecology can provide solution on both points and manage the marketing, negotiations, transactions management; intelligently and with leadership.

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The Best Balance in Business Pricing

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Priced too low, you miss out on value; priced too high and you lose potential buyers. Realistically priced properties generate more enquiries, higher levels of interest, increase numbers of competing buyers and deliver far greater chances of the achieving the best sales price. Researching the market is invaluable here. 

 

The Two Main Pricing Strategies Are: 

 

  • Marketing with a price. This gives buyers the flexibility to make conditional offers. Setting a realistic asking price is crucial and is determined in conjunction with the market evaluation/appraisal. 

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  • Marketing with NO price. A No-price strategy places a greater emphasis on the property, typically attracting a greater number of potential buyers, higher prices and over shorter time periods. No price marketing options include Auction, Tender and By Negotiation. 

SALES STRATEGy

Strategies to Market the Business

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Selling By Price

 

A price should attract interest and generate willingness to make an offer. It should reflect  the value of a home, be dictated by current market demands, by previous sales and by competition. An unrealistically high price results in longer periods on the market and sale prices below actual market value.  

 

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No Price Marketing:  Auction

 

Selling by Auction involves intensive, high profile marketing to attract genuinely interested, cash-in-hand buyers, focused on the maximum price to pay, rather than how low to make their offers. 

 

The benefits of auction includes: 

 

  • The natural influence of the market influence, removing risks of under or over pricing. 

  • The presence of true cash buyer with no conditions. 

  • The date is set date for purchase deadline, resulting in a shorter marketing period.

  • Option to accept offers prior to auction. 

  • Focus is on the property and not the price. 

 

Auctions are the most ethical, transparent methods and achieve higher success rates. 

 

 

No Price Marketing: Selling by Tender

 

Selling by Tender includes setting a deadline for prospective purchasers to put forward their best offer for a property. Reasons to sell by tender includes: 

 

  • Deadline creates competition and urgency. 

  • Buyers become emotionally engaged in the property before they consider the price. 

  • All tender details remain undisclosed and absolutely confidential. 

 

 After the closing date, the vendor accepts, declines or negotiate any offers. 

 

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No Price Marketing: Selling By Negotiation

 

Selling By Negotiation removes the need for you to set a sale price for your property, instead placing the decision in the hands of buyers. Reasons to sell by Negotiation includes: 

 

  • All buyers are eligible. 

  • Focus is on the property and not the price. 

  • Removes the risk of under-pricing. 

 

An offer for your property can be received at any time. You can then accept, decline or negotiate with the prospective purchaser. 

SYSTEMS OF AGENCY

Sole Agency

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Sole agency means We Live London is the only agency, for a 3 month period, to be given the exclusive rights to market your property.

 

As an alternative to Sole Agency, read our section on Master Agency to  utilise the power of our network and experience in managing multiple agencies to sell your property. 

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Master Agency

 

A master agent acts as the exclusive agent but has the additional power to assign marketing rights to other  ‘Sub’ agencies. The master agent splits ‘The commission’ with the agency that introduces a successful buyer.  Advantages include: 

 

  • The leverage and influence of multiple agencies.

  • Discretion and less disruption to your day to day routine.

  • Effective management of multiple agencies.  

  • Multiple agencies maintain a sole focus of presenting to and introducing buyers.  

 

Sub agents are provided with excellent back-office support and marketing technologies. 

FEES

Schedule of Fees

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Our fees are based on the level of service you require and start from a competitive fixed fee (+ VAT) up to a standard commission rate of 2.5%, plus VAT, for a highly comprehensive package that includes full marketing technology, marketing services and promotions.

 

Our fee is a commission rate of 2.5%, plus VAT  and applicable for the following methods of sale: 

 

  • By Price

  • By Negotiation

  • By Tender

  • By Auction (An additional charge of £500 (plus VAT). 

 

Fees are applied to the full sale price of the property plus, any additional values for chattels and subsequent transactions for separate lots to the same buyer (up to a period of 1 year).

 

Contact us to discuss a tailor made package, suitable for your needs, aims  and type of property.  Retained clients are charged at 1.85 %. 

 

All buyer fees are set at 1.85% for open market and 2.5% for off market strategies. 

MARKETING TECHNOLOGY

Visuals

 

A unique and specialised package to develop the very best presentations in the industry : 

 

  • Professional photography shoot.

  • Interactive floor plans.

  • 360 Degree Virtual Tour.

  • PDF Brochure, with optional professionally Designed & Printed Brochures.

  • Full Architectural Visualisation / CGI package to highlight business potentials, concepts and projects.

 

The business is still presented off market, with full discretion and promotional restrictions applied.  

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Potential buyers are targeted based on precision research. 

SERVICE STANDARDS

The Service Promise

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The three most important points of our service;

 

  • To understand with accuracy, the goals and purposes of the client. 

  • Practice a system that is ethical, honest and where all parties win. 

  • Deliver promises with competence, confidence and professionalism.

 

These are the focal points that set the foundations for the conduct and delivery of our services.

 

Our approach is professional and keep you well informed, ensuring all of your questions are answered exactly. We serve to help you achieve goals in lifestyle property, on investments and development projects. We look forward to working with you.  

Asset Acquisition

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For asset acquisition mandates, the investor / buyer pays the fee of 1.85 %  on exchange of contracts. This service is for the pursuit and advantage of off market opportunities.   

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We acquire assets using the following tools and procedures;

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  • Completion of market report on location and assets.

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  • Confirmation of interest to invest.

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  • Highlight of investment criteria including asset type and investment performance ratios.

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  • Declaration of agreed terms and acquisition mandate signed. 

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  • Identification of target assets in location.

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  • Basic terms proposed to both sides for potential transaction.

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  • Asset credentials presented.

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  • Viewings arranged.

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  • Due diligence initiated with asset inspection and investment analysis.

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  • Final terms declared, negotiated and agreed.

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  • Memorandum of Sale completed, instructing solicitors to proceed with Sale and Purchase agreement to transfer ownership.

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  • Full transaction management support provided to ensure positive relations and steady progress.

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  • Confirmation of exchange and completion dates.

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  • Reassess portfolio. 

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  • Continue market analysis and evaluations. 

Asset Disposal

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For the sale of assets, sold off market, the fee is 2.5 %,  plus VAT. 

 

For open market opportunities, accompanied by an open, seller financed advertising campaign, generating multiple competing buyers, the fee is 1.85%.  

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We acquire assets using the following tools and procedures;

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  • Completion of market report on location and assets.

  • Confirmation of interest to invest.

  • Highlight of investment criteria including asset type and investment performance ratios.

  • Declaration of agreed terms and acquisition mandate signed. 

  • Identification of target assets in location.

  • Basic terms proposed to both sides for potential transaction.

  • Asset credentials presented.

  • Viewings arranged.

  • Due diligence initiated with asset inspection and investment analysis.

  • Final terms declared, negotiated and agreed.

  • Memorandum of Sale completed, instructing solicitors to proceed with Sale and Purchase agreement to transfer ownership.

  • Full transaction management support provided to ensure positive relations and steady progress.

  • Confirmation of exchange and completion dates.

  • Reassess portfolio. 

  • Continue market analysis and evaluations.

ASSET MANDATES

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