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STRATEGY

MARKET PERSPECTIVE

What is strategy?

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Strategy, a critical matter for any organisation and something often too underestimated in terms of importance and value.

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It is direction in relation to the current position, the environment, the goal and will determine the route of the company, affecting every aspect of its business.

 

Taking an exterior view, to identify purpose, corporate goals and the path that must be taken, that exactly leads to the goal and will ensure the goal is reached.

 

The exterior view, observations of the organisation and it's environment from an exterior viewpoint, allows an opportunity to recognise the identity, purpose and goal of the organisation and in particular, the method through which it must navigate through the complexity of markets, economies, identifying a critical route, led by exact steps, through which it proceeds towards the intended goal. Members of an organisation align themselves with the required actions, the targets, the investments, the market points / intelligence to be always aware of, the company leverages it's position to exceed competition and influence target markets.

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Strategy must be adopted in accordance with developments in economies and markets. Failure to do this leads to outdated strategies, increased risks, unexpected, unwanted commercial surprises, such as declining sales, increased competition, reduced circle of clients and lesser innovation. It is a time of smash and grab when shareholders realised that its competitive potential is lost and its only a matter of time before it will suffer catastrophic losses.

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Relevance of Strategy:

Focus on the key functions, in an organised fashion. 

 

The failure of or the lack of strategy generates a dispersal of energy, attention, resources, purposes and direction. The resulting inefficiency, the wastage, the losses of time, production losses, opportunity losses, high costs and thus less profitable, less competitive. Thus, the formulation of the Correct Strategy is vital to business and the economy.

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The Credentials of Strategy

Strategy has driven powerful organisations through the uncertainties of unchartered territory; where new technologies and new trends had allowed to capture a market early in its development but with technology as it is, it leads to more advanced and more beneficial developments that hold a greater appeal to the mass market.

MANAGEMENT STRATEGY 

Planning Strategy

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Groups of Investments may be pooled under the same strategy or each investment of a group may each have its own strategy which as a whole, is the strategy being applied for an even more senior strategy that fulfills the purpose of the private Equity.

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What Xecology covers on Strategy includes the following elements;

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  • Geographical

  • Marketing

  • Technical (Product and service)

  • Investment

The Elements of Strategy

 

The following is incorporated into business planning:

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  • Geographical

  • Marketing

  • Technical (Product and service)

  • Investment

  • Senior Investing Strategy.

  • Intelligence modelling

  • Analysing trends

  • Analysing Risks in economy, politics, competition

  • Capitalising on opportunity

  • Reducing risk

  • Re-investing strategies

  • Re-development of business, people and processes.

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  • Geographical Strategy

  • Different Requirements for different countries

  • Overseas investment Barriers

  • International Communities and trade agreements

  • The Future Partnerships and Co-operations 

  • Marketing Strategy

  • Technical Strategy   

  • Investment Strategy

GEOGRAPHICAL STRATEGY

Location

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Geographical strategy capitalises on new territories, for their potential to expand, reaching new customers, new marketing opportunities and a new viewpoint to experience, providing an expanded insight into markets and an opportunity to evolve.   

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New countries hold a far reduced limit on market capacity and thus a greater opportunity, providing that investing commitments can be met.

 

The requirements for a geographically focused strategy will include the following;

 

  • Targeted market intelligence

  • Legal consultations

  • Trade office interaction for tax relief, subsidy relief and joint venture potential.

  • Real estate research

  • Human asset research

 

The second part will include Acquisition Research which will include a second part evaluation and Competitive Intelligence.

 

With the above data, Xecology is then able to complete an evaluation on Geographic potential. Either, the Private Equity will choose to make a new acquisition or establish a new entity, which would be followed by the following;

 

  • New marketing materials based on newly acquired, country specific research.

  • Launch events.

 

Either under a program to establish a new entity or to acquire an already existing one; we also pay consideration to the following points, incorporating them into the program;

 

  • Different Requirements for different countries

  • Overseas investment barriers

  • International Communities and trade agreements

  • The Future Partnerships and Co-operations

 

We know the sequence, the requirements to develop geographic strategy; our Geographic Focused launch programs are effective.

MARKETING STRATEGY

Marketing Strategy

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Marketing strategy, for the private Equity investor is understand the following;

 

  • What is happening in the economy

  • What the influential factors in that economy

  • How the Private Equity investor can align with or hedge against those factors

  • What other parties are participating in the market and how are they interacting with those economic factors.

  • How is the buyer market being affected and influenced by economic and social factors; what buying habits are developing as a result.

 

This is an example of market intelligence; how we may approach the matter of markets, including a view on the following;

 

  • what the risks and

  • opportunities are;

  • what the growth potentials

  • growth rates.

 

The Private Equity Marketing Strategy Program is a step by step program in the research, the evaluation, the recognition of market opportunity, the decision on market goals and whilst slot is covered in a geographical program, if this is to address an existing entity in its existing form, then we are going to look at past present and future to consider the following;

 

  • The association, reputation and image of the product and service.

  • The clients sought

  • The standards in quality

  • The speed of delivery

  • The portfolio of services and products.

 

The above is the core of a marketing strategy program.

FUNDAMENTAL OR TECHNICAL ANALYSIS

Macro and micro economic factors.​

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The Fundamental analysis process is applied in the Senior Strategy of Micro Investing and incorporates the evaluation of all growth and risk factors that could potentially affect a targeted investment’s performance. For a corporation it includes it’s financial information, analysis of structure, organisational culture, statistical management, all forms of management information; administrative processes, level of public goodwill, innovation, research, Intel data bank, company executives, company officers, managers, staff morale, and competitive threats. The essential point is understand what are the growth drivers, how much momentum is left, is there potential to increase growth rates and what are the risks to growth.

 

Technical analysis is the analysis of asset performance within the market place for the last 5, 10, 15 and 20 years, covering a period of 3 real estate cycles, which have been argued to last for 7 years, without major upheavals in political and financial laws. Tax and social laws and impending major constitutional changes can disrupt a whole real estate period of 7 years.

 

Measuring and monitoring trends, including growth rates over long periods and comparing to current environment can demonstrate and indicate future potential in growth rates and their longevity.  Essentially, technical analysis observes and concludes on the trends of asset prices but Mountesque will use a combination of both fundamental and technical analysis. We know what we are looking for in terms of potential and in assessing real values as we know how pricing dynamics work, how to control prices and values, systematically and ethically.​

TECHNICAL STRATEGY

Technical 
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Following the feed of market intelligence, knowing how people are using the product or service, how they are reacting to it, How the competition is reacting and who is visiting the competition; it’s all valuable information on the development of new products and services and the direction for technical strategy.

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It is this element alone which has allowed the success of entrepreneurs to reach reach the level of billions in net wealth. The internet has spawned a web of technology and applications that has further created opportunities within markets to solve problems and raise standards of living and working.

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It is not just about creating a product or service, but adding a further strategy in the development of that product or service for the following purposes;

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  • Excel above the quality standards and vision of competitors

  • Improve user experience based on their experience

  • Analyse and evaluate how a problem is now solved; how living and working is now enhanced

  • Popular trends and responses to existing portfolio and the generation of niche uses.

 

Regardless of what the product is, Xecology works closely in the redevelopment of products and services to bring the company forward, closer to its clients, to achieve greater customer satisfaction, loyalty, expanded but a valuable portfolio of intellectual property and the actual as well as potential increase in commercial viability.

LEGAL STRATEGY

Legal Strategy

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How to prepare for battle and what to battle in and what for.

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Manage your lawyers effectively in order to ensure that justice is delivered.

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